Jobs

Are you looking for a senior strategic marketing opportunity? YES
Do you want to work in a role which offers you the autonomy for you to be creative? YES
Would you like to be part of a multi time awarded 'Recruitment Company of the Year'? YES

You can join an award-winning creative education recruitment agency as the Marketing Manager; you will be earning a basic salary of up to 32k.
 
WHO WILL YOU BE JOINING?
You will be an integral part of a multi time award winning ‘Recruitment Company of the Year’ as announced by APSCo and ‘leading recruitment agencies’ as announced by the Financial Times and joining an independently owned education recruitment agency where creativity, innovation and doing things differently is actively promoted; being 1 of only 8 national agencies on the most lucrative government contract frameworks, you will be able to take the reins, develop and reinvent the Smile brand across all areas of the business, really making a difference. 
 
As a member of our team, you can join various committees that focus on community and charity work, diversity, equity, and inclusion (D, E & I), mental health and well-being, and don't forget the annual, paid for, overseas conference!?
 
WHAT IS YOUR ROLE?
As the Marketing Manager, you will be responsible for developing and maintaining innovative marketing strategies that deliver a positive ROI for the business, with a focus on boosting brand awareness as well as supporting candidate and client attraction.
 
Working closely with the Board of Directors, you will be in control of planning and owning the marketing strategy, activity, content and social media across the business including social media, blogs, email and print/promotional products where needed, focussing on building brand awareness; your main responsibilities will include the attraction of new candidates and clients for the agency and internal staff, monitoring and reporting on ROI.
 
This role offers you the career progression you are looking for with exposure working at a senior level where you will be seen and treated as the expert; offering hybrid working split between the office and remote, flexibility is on offer for you.
 
WHAT WILL YOU BE RESPONSIBLE FOR?
You’ll be responsible for owning and delivering Smile Education’s marketing strategy, including:

• Maintaining and delivering a content calendar for Smile’s organic social media accounts, including LinkedIn, Instagram, TikTok, Facebook and X
• Using Canva to design digital and printed marketing materials, including social media and email graphics as well as leaflets, booklets and business cards
• Search Engine Optimisation tactics to increase organic web traffic
• Writing regular blog posts for the Smile Education website
• Planning and delivering engaging email marketing campaigns for our pool of candidates
• Using CMS to maintain and update the website as and when needed
• Implementing paid social media campaigns using Meta Business Suite
• Measuring, monitoring and increasing volume and quality of applications through above marketing activities
• Reporting on the success of marketing activities using Google Analytics
• Supporting different areas of the business with the above activities, including internal recruitment and Smile’s MSP clients
• Managing and monitoring marketing budget to ensure marketing spend and investments deliver effective ROI
• Maintaining Smile’s brand guidelines, ensuring all marketing materials meet these
• Researching and applying to relevant industry awards
• Creating content for the company intranet and other internal communications activities where needed

 
ARE YOU IDEAL FOR THIS ROLE?
You’ll be an adaptable, creative marketing all-rounder, with:

• Previous digital marketing experience
• Experience of strategic marketing planning, campaign creation and management
• The ability to bring ideas to life through engaging content, including social media, blogs, videos, photos, graphics, and traditional marketing materials such as leaflets
• Experience managing multiple social media platforms to promote brand awareness
• A solid understanding of reporting and analysis to assess marketing ROI
• An understanding of print and promotional marketing materials (i.e. setting artwork up for print, ordering promotional materials for events)
• Excellent time management and prioritisation skills, with the ability to juggle intersecting and changing deadlines effectively
• Knowledge and understanding of SEO and how to increase the visibility of key search terms on Google would be ideal

 
Knowledge/experience of the following tools is essential to this role:

• Canva or similar graphic design software
• Google Analytics
• Mailchimp or a similar email campaign tool

 
Desirable:

• Google Search Console
• SemRush
• Google Business Manager
• Microsoft SharePoint
• Experience in working with external marketing/web agencies

 
You’ll be:

• A confident communicator, including with senior external and internal stakeholders
• Comfortable taking ownership of Smile Education’s marketing activities and building genuine relationships to work with multiple people across the business
• Proactive, self-motivated and reliable
• Understanding of the core values of the business: Teamwork, Quality and Commitment

 
WHAT WILL SOME OF YOUR BENEFITS BE?

• £25-32k dependent on experience
• Progression and exposure to a senior role working closely with Board of Directors
• Opportunity to really make a marketing role your own and take ownership
• A lunch break EVERYBODY takes, not a benefit, but an expectation!
• 25 days annual leave plus all Bank Holidays which increases with service
• Additional day off on your birthday!
• Annual overseas conference for EVERYONE in the business (previous locations have included Barcelona, Ibiza and Mallorca)
• 4pm finish EVERY Friday
• Split working week between home and modern city centre office
• On site modern gym with extended lunch break to ‘freshen up’
• Chance to join our committees

 
WHAT ARE YOU WAITING FOR?
Please send your cv to adam@smile-education.co.uk and call me on 0121 392 6598

We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.